🔎 Project’s Purpose
This video project presents a strategic analysis of Six Flags Entertainment Corporation and its merger with Cedar Fair. It explores how the company leverages differentiation and horizontal integration to compete in the theme park industry.
⚙️ Frameworks and Strategies
I utilized tools such as Porter’s Five Forces and the VRIO model to evaluate market positioning, synergy creation, and long-term strategic growth across operations and brand initiatives.
🎬 Presentation and Impact
The final product blends business insight with multimedia storytelling, showcasing my ability to convey strategic concepts in a clear, engaging format. It also sharpened my research, content planning, and digital communication skills.
🧠 Acquired Skills
- Strategic business analysis
- Multimedia presentation and video editing
- YouTube content development
- Competitve benchmarking
- Business storytelling