Elevating Entertainment

Corey Wooten | Nov 30, 2024 | 1 min read

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🔎 Project’s Purpose

This video project presents a strategic analysis of Six Flags Entertainment Corporation and its merger with Cedar Fair. It explores how the company leverages differentiation and horizontal integration to compete in the theme park industry.

⚙️ Frameworks and Strategies

I utilized tools such as Porter’s Five Forces and the VRIO model to evaluate market positioning, synergy creation, and long-term strategic growth across operations and brand initiatives.

🎬 Presentation and Impact

The final product blends business insight with multimedia storytelling, showcasing my ability to convey strategic concepts in a clear, engaging format. It also sharpened my research, content planning, and digital communication skills.

🧠 Acquired Skills

  • Strategic business analysis
  • Multimedia presentation and video editing
  • YouTube content development
  • Competitve benchmarking
  • Business storytelling